Brand-led culture change

“Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.” - Quote from a Sustainable Brands post in which our own manger, Tina Nguyen, wrote the section on “Don’t toot your own horn: Principles of successful purpose-driven ad campaigns”.